To implement token environmentally friendly initiatives as a way of hiding or deflecting criticism about existing environmentally destructive practices. Also: green-wash, green wash.
greenwashing pp.
greenwasher n.
Example Citation:
The public-relations campaign to greenwash sludge entailed using the word "biosolids" instead of "sludge" wherever possible. In 1992, the Environmental Protection Agency chipped in a $ 300,000 grant to "educate the public" about the wonderful qualities of sludge, part of which went to Powell Tate, a blue-chip Washington public-relations and lobbying firm. By 1998 the campaign had dropped the term "biosolids" into hundreds of newspaper and magazine articles. It also included letters to Merriam-Webster from sewage-industry representatives such as Peter Machno, who manages Seattle's sludge-to-fertilizer program. "It looks like we are making progress on getting it included in a future edition," Machno wrote in a 1994 letter to Paul Cappellano, an editor at Merriam-Webster. "I am pleased that the term sludge will not appear in the definition."
— Sharon Rampton, "Let them eat nutri-cake," Harper's, November 1998
Earliest Citation:
A national survey into attitudes towards skin care and cosmetic products reveals major concern for animal welfare among British women. An overwhelming majority (70 per cent) are against the proposed introduction of legislation by the European Community which will require cosmetic manufacturers to test their products on animals. . . .
"What is clear from the survey is that the British woman is not willing to beautify herself at the expense of a defenceless animal" says Ian Clayton-Smith, Innoxa's managing director.
"It is also a 'greenwash' to pretend that animal testing is the only issue. The inclusion of animal extracts in beauty product formulations is equally inhumane and Innoxa is totally opposed to such practices.
This term combines green, "environmentally friendly," and whitewash, "to conceal flaws."
Related Words: Categories:

New words. 2013.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Greenwash — (a portmanteau of green and whitewash ) is a term used to describe the perception of consumers that they are being misled by a company regarding the environmental practices of the company or the environmental benefits of a product or service.… …   Wikipedia

  • greenwash — Ⅰ. greenwash UK US /ˈɡriːnwɒʃ/ noun [U] ENVIRONMENT ► an attempt to make your business seem interested in protecting the natural environment, when it is not: »The ads are nothing but greenwash, a thin attempt to make the company seem eco… …   Financial and business terms

  • Greenwash — Greenwashing oder Greenwash (englisch grün waschen in Anspielung auf grün als Symbol für Natur und Umweltschutz und Waschen im Sinne von Geldwäsche oder sich reinwaschen, bzw. als Analogiebildung zu whitewash, englisch für schönfärben) ist eine… …   Deutsch Wikipedia

  • greenwash — tv. to launder money; to obliterate the illegal sources of money by moving it through a variety of financial institutions. (Underworld.) □ It was shown in court that the mayor had been involved in greenwashing some of the bribe money. □ The… …   Dictionary of American slang and colloquial expressions

  • greenwash — 1. noun A false or misleading picture of environmental friendliness used to conceal or obscure damaging activities. 2. verb To …   Wiktionary

  • greenwash — noun misleading information disseminated by an organization so as to present an environmentally responsible public image. Derivatives greenwashing noun Origin from green, on the pattern of whitewash …   English new terms dictionary

  • greenwash — UK [ˈɡriːnˌwɒʃ] / US [ˈɡrɪnˌwɑʃ] noun [uncountable] showing disapproval activities by a business or other organization that are intended to show that the organization is concerned about the environment …   English dictionary

  • greenwash — /ˈgrinwɒʃ/ (say greenwosh) Colloquial –noun 1. deceptive corporate advertising designed to portray the company as caring for the environment when in fact little effort has been made to reduce energy waste or undertake other measures to reduce… …  

  • greenwash — transitive verb or noun see greenwashing …   Useful english dictionary

  • Greenwashing — Auch den Werbeabteilungen der Automobilindustrie wird des Öfteren vorgeworfen, sich gern „ein grünes Mäntelchen umzuhängen“. Greenwashing oder Greenwash (englisch; wörtlich ‚grünwaschen‘, übertragen: ‚sich ein grünes Mäntelchen umhängen‘) ist… …   Deutsch Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”